Keep track of Affiliates

You should keep an eye on affiliates. They sometimes do unusual things and it is just human nature. Occasionally they get a bit greedy or excited. I had situations where an affiliate begins cybersquatting on my website names. Such things as my personal name. Like they sign-up a Skype profile with my own name, God knows why they do this but some people are just a little bit ridiculous. Therefore you should set Google alerts on your own name and keep track of what is going on with your affiliate marketers. Set Google alerts for your product names.

My own team understands much more about my affiliate’s website than my actual affiliates do. They have set Google alerts, they keep an eye on what they’re marketing, how they’re selling it, and we ensure that we keep an eye on it so that they know they’re not doing anything wrong. There were FTC actions towards companies where their affiliate marketers have made bogus promises or pretended to do evaluations etc. so you should be responsible and keep track of what your affiliates do and ensure you provide for that inside your stipulations.

I’ll be showing you and incident where I nearly got scammed by an associate and I’m sharing this so that you can avoid the exact same thing from happening.

Affiliate Administrator?

Something you may want to consider is an affiliate manager. If you are not good in sales or marketing or building partnerships or sales copywriting or managing projects, the chances are you need an affiliate manager.

An affiliate manager will generally take a fraction override on anybody he introduces and all of the sales they generate. It may be 3% or 5% or 10%. You shouldn’t have to pay a fee unless it’s a huge launch. An affiliate supervisor should be linked to groups of online marketers, they should be able to write good email copy, they must be networkers, and they must be able to help announce new stuff released.

Discover more web marketing techniques by James Schramko