When you want to make banners remember than website banner designs are also very individual and there are millions of different banners out there. Obviously not all of them work but they are there anyway.

There are few rules to banner design but there are some things you need to pay attention to for your banners to be as effective as you want them to be. Do your niche research before you make a banner.

Online banner advertising can be very effective with the right website. However it won’t be effective if your site doesn’t manage to convert the people who click on your banner. A click through metric is only good to tell you how your banner performs compared to other banners. You could have a banner that gets a 100% CTR yet never make a sale because you have a bad website.